Denise co-founded Make-A-Wish with her husband 25 years ago to enrich the human experience for children in Israel with critical illnesses. She often says ” that the doctors that give the medicine and Make-A-Wish gives the magic!”. She is very proud that Israel continues to be a hub of creativity and innovation for new initiatives that have spread out to the entire global Make-A-Wish community. Denise was also the owner and President of BTC international, a buying office that represented top US firms and shipped over 100 million dollars of export out of Israel. She is also a sculptor and a motivational speaker and speaks all over the world about her philanthropy and business and how they intertwine. She has been married to Avi for over 35 years, has 3 children and 2 grandchildren.